MOQ Guide for Wholesale Footwear: How Minimum Order Quantities Work
How wholesale shoe MOQs work: per-style minimums, size runs, and how to lower risk on a first order — with GRANDMARK's 10/20-pair tiers.
Minimum order quantity (MOQ) is the smallest order a factory will accept. It is the first number every new importer asks about — and the one most misunderstood. This guide explains how MOQs are set, how to build a size run, and how to test an assortment with minimal risk.
MOQ is usually per style and colour
Factories set MOQ per style and colour, not per order total, because each colour change needs a setup. GRANDMARK’s core styles carry a 10-pair MOQ and the New Loafer Collection a 20-pair MOQ — low enough to test a style without a warehouse of stock.
Build a balanced size run
A 10-pair run is typically split across sizes, e.g. 39–44 (EU) or 6–11 (US), weighted to your market’s median size. Ask the factory for a recommended size curve; it reduces dead stock on extremes. Mixed-size runs are supported at GRANDMARK.
How to de-risk a first order
Start with a few hero styles at MOQ, not the whole catalogue. Confirm quality on a pre-shipment inspection and photographic proof, then reorder winners. Lower MOQs make this test-and-scale loop affordable.
MOQ vs price
Unit price falls as volume rises and as you repeat orders (the factory amortises setup). Treat MOQ as the entry ticket, not the best price — negotiate on the second and third order.
Frequently asked questions
What is a typical MOQ for wholesale shoes?
It varies. GRANDMARK sets a 10-pair MOQ on core styles and 20 pairs on the New Loafer Collection, per style and colour. Many factories start at 100–300 pairs, so confirm before shortlisting.
Is MOQ per order or per style?
Almost always per style and colour, because each colour needs its own setup. Budget each colour separately when planning an assortment.
Can I mix sizes in a minimum order?
Yes. A 10-pair minimum is normally split across a size curve. Ask for the factory’s recommended size distribution to avoid dead stock.
Ready to build your wholesale assortment?
GRANDMARK manufactures OEM and private-label men’s leather dress shoes with a 10-pair MOQ on core styles. Message us on WhatsApp or request a quotation.